As Creative Director at FLORA AI, I conceptualized and evolved the brand identity and position of a VC-backed creative AI software startup, and execute their brand & creative operations.

As the head of their brand & creative operations, I ensure alignment with our brand identity along all touchpoint across product, UX, creative content, digital presence, and community.

I also crafted their creative content strategy, and manage a creative team of producers. I also lead many of FLORA’s community, IRL & digital event programming, and educational initiatives, as well as manage their media/PR efforts and brand partnerships to safeguard and amplify our brand position.